How to make business marketing a springboard for your business to take off?
Although it is a great challenge, it is important that you encourage yourself to put it into practice.
You will see in this article. That there are no great secrets to developing a winning strategy.
That it is able to position your company in a prominent place in the market.
But first, I need to talk to you about the concept of business marketing, its importance and some practical actions so that your ideas come off the sheet of paper.
Being a broad term, many people tend to see marketing in a generic way, which limits their perspectives to some extent.
The truth is that competitors emerge at all times, and if you want to keep your business active and with visibility, you must innovate and differentiate yourself from others.
Do you want to show your value to the public?
Stay here with me and find out how to do it!
What is business marketing?
Business marketing is a set of actions, be they online or offline, proposed with the aim of promoting the healthy growth of an enterprise.
It is used to attract the attention of potential customers, maintain relationships with those who already are and meet market demand.
In summary, the concept can be understood as its name indicates: I am talking about marketing directed to companies.
Of course, that is a very simplistic view and that there is a lot to know about the subject of business marketing.
In any case, although it has its specificities, it refers to what you know as marketing and that you apply in your routines.
It is worth remembering that as in any marketing strategy, the success of the actions depends on the commitment that the collaborators have with the company.
In other words, if you want to achieve your goals, you need an interested and responsible team.
What is the importance of business marketing?
It is impossible to talk about business marketing, without highlighting its advantages for any business, large, medium or small.
First, it helps to understand the goals and needs of consumers.
By understanding their behavior, it is much easier to deliver the right product or service, at the right time to solve customer problems.
Taking into account the current highly competitive economic scenario, if a company wants to survive and stay in the market, it must deliver something new to its audience.
That is, you must find your differential, and also know how to stand out.
This is exactly where business marketing plays its part.
The idea is to tell the world that what your business offers (and the way you do it) is different.
Another important aspect of business marketing is the ability to deliver value to the customer, going much further than the tangible characteristics of the product.
To show that value, think of the giant Apple.
Its products have an exclusive design, but deep down we know that there are other brands on the market as good as it, and even cheaper.
And so what does Apple do to have so many customers in love with its brand, true admirers?
It is precisely the added value to its products, disclosed thanks to the company’s marketing actions.
This creates an identification with the brand and the feeling of exclusivity, for example, by having an iPhone.
It is worth noting that, especially in internet times, consumers are fleeing more and more frequently from unwanted advertisements.
Therefore, business marketing is one of the main allies when it comes to finding the right consumers for the products or services that you sell.
Thus, your products will make a difference in the lives of those who consume them.
Business marketing versus personal marketing
It starts from the idea that marketing is a set of strategies planned to achieve certain objectives. His concept goes beyond the business world.
That is to say, marketing can also be used for personal gain, used especially by freelancers and freelancers looking to stand out in the market.
However, there is a crucial difference between personal marketing and business marketing.
In the first, the strategies are designed according to the particularities and objectives of each professional itself.
Now, in business marketing, the work and goals of the organization must be executed through the union between managers and collaborators as a whole, not by personal motivations.
Obviously, I’m talking to you about a broader coverage.
It is not just what a specific professional represents as such, but a brand, a company.
Consequently, with business marketing, one leaves the individual terrain for the group.
So does this mean that the challenges are bigger?
It is a point of view, but you will only discover it when you start to strategize and it is about that that I am going to talk to you next.
Developing strategies with business marketing
Those who work in marketing know that it involves a series of strategies to achieve the desired results.
As each business has its own operating logic, consequently, the marketing plan and its planned actions may vary according to the market segment, among other factors.
However, there are good practices that can be applied in almost all companies.
Among these practices, it is essential to know well the 4P’s of marketing your business: product, price, place and promotion.
Understanding the four elements will serve as the basis for planning any action of your company, be it aimed at disclosure, position or authority in the market.
I’m going to talk about each of them in more detail…
This first P is related to what your company offers to satisfy customer needs, either in the form of a service or a product.
I highlight here the importance of highlighting the attributes of the product, which differentiates it from the competitors, and finally, showing that it came to really solve the customer’s problems.
After having clearly defined what you have for sale, it is necessary to attribute a monetary value that consumers will have to pay in exchange for the product or service.
It is a very sensitive stage that requires twice the attention.
A higher price can give the impression that the product is of better quality, like the Apple example I mentioned.
On the other hand, lower prices can be more attractive, which is why most people tend to choose them.
And now, which way to go?
The ideal is to seek a balance, finding a value that is fair to both the customer and the supplier.
The third P is related to the commercial point where the products are going to be distributed and commercialized.
So, do you mean that the square is, necessarily, a physical place?
Of course not.
This can also refer to the virtual environment, that is, a site or e-commerce.
We cannot even forget the direct sales that are made by catalog or through resellers or partners.
Although they do not depend on a physical point of sale, they can also be considered as a plaza.
Pay attention to this element, as it will impact your customer’s consumer experience.
If you are still a beginner, you may think that this P is related to the discount offer, or something like that.
Don’t be fooled by this kind of limited vision.
The truth has to do with the act of promoting, rather, with the dissemination of your product or service aimed at people who are interested in it, or who may become interested in the future.
You need to make sure you choose the communication channels most used by your customers and thus get more people to know your brand.
If it is going to be in digital media or in traditional models, that will depend on the branch of each business.
For example, promoting your product on the Internet, in addition to having a better cost-benefit ratio, than recording a videotape for television, can reach the right people more easily.
But that depends not only on financial issues.
The first step, of course, is to know your audience in depth and answer who you are (the ideal customer profile).
How to increase sales with business marketing
If you got this far, you must have already noticed that the more you use marketing to guide the steps of the company, the more chances you will have to generate profit with your actions.
In this context, investing in good marketing management is essential to stand out in the market, increase sales and retain customers.
With that in mind, I selected a few steps to help you in that process, whether or not you are a beginner in the world of marketing.
The interesting thing is to make use of the following actions in conjunction with the clearly defined 4P’s of your business.
In other words, the initial stage is the one I told you about earlier.
Get to know your company’s public well
Have you already managed to identify the buyers of your business?
If so, congratulations, you are on the right track!
If not, you need to pause and think about this matter.
Knowing your audience in depth, their daily universe, their pain and goals, will positively impact your business approach.
This helps create better arguments to convince the consumer to take an interest in what you offer and to make the purchase.
Smarter arguments are essential to attract the attention of the public and awaken the desire to consume your product or service.
Use social media as much as you can
With the popularization of smartphones, social networks became part of our daily lives, and even dominated it.
It is difficult to find someone who is not present in at least one of them.
Obviously, it is essential that your company also has an active digital presence.
Well, that way you create a direct communication channel with your consumers, facilitating and strengthening relationships between you and them.
In addition, it is an excellent option to promote your product and reinforce the position and values of your brand, in a more informal and casual way.
Take advantage of content marketing
To increase the credibility of your business, you must convey to consumers that your business is a benchmark in the field.
Content marketing fits like a glove to actions that seek to strengthen the relationship with customers.
It helps attract potential customers naturally and organically, as well as creating content that adds value and helps answer customer questions.
Don’t be subject to only using some content formats.
Try to identify which model is most consumed by your customers and make the most of its possibilities.
For example, if you want to create a tutorial of some functionality of your service, perhaps the best alternative is a video, instead of a post on the company’s blog.
Or maybe a webinar?
In addition, a Rock Content survey showed that 47.3% of companies that apply content marketing gain recognition from their sales funnel, allowing them to target leads more effectively.
Use email marketing
As well as social networks, email marketing is an excellent tool to strengthen the relationship with your customers.
What the current market offers this functionality allows a high degree of personalization of emails, which influences the success of this type of strategy.
It even enables a closer and more humanized communication with the client.
In addition, e-mail can be used to disseminate new content on your blog, send a newsletter with news, invite events, and offer exclusive discounts, among others.
Marketing automation is also another resource that helps nurture and educate prospects and current customers.
Tip: Divide your contact base into areas of interest.
Thus, it will be easier to segment the correct content for each client and prevent your emails from being evaluated as spam.
Follow everything that is said about your business closely
Brand management in conjunction with business marketing strategies are essential to build a good perception of your business.
That said, it is important that you are always attentive to what is being said about your brand in the market, be it something positive or negative.
For example, social media can be a good way to find out what consumers think about your business.
There are also tools like Scup, specialized in monitoring what is said about your business.
To ensure stable growth, don’t just rely on the goal of increasing sales.
You need to place in the minds and hearts of consumers, the idea that your product or service is there to solve their problems, and not the opposite.
Well, surely there are other products similar to yours on the market.
For this reason, you must stand out in some way so as not to be one more in the monstrosity.
Don’t forget about end marketing
Many companies focus only on the customer and forget that employees also play a huge role in ensuring the success of the brand.
Therefore, a company that does not invest in end marketing actions puts the job in general at risk.
There is no magic formula for that.
The important thing is to show your team that you care about him and that each one has a key role for your business to grow and be projected.
It is interesting to keep the team aware of the objectives and challenges of the company.
You will see how a team committed to your proposal will positively impact profits.
Start capturing leads with Klickpages today
You saw that business marketing has no secrets.
It requires planning, actions, strategies and a lot of closeness with your target audience.
Your starting point is those potential customers who know little or nothing about your business, what you offer and how you promote it.
Then your challenge is to bring those people into your sales funnel.
You need to talk to them, get noticed and arouse interest in your brand.
And of course, driving them through the buying journey requires precise actions.
If you still don’t use your site or blog to capture leads, you are missing out on opportunities.
When you talk to the client about articles, or present them with promotions, take advantage of it to obtain their contact information and then promote communications more oriented to their needs.
This can be done through an invitation to subscribe to a newsletter, receive news by email, download an eBook or enroll in a free course.
No matter what the action is, you should strive on the landing page, as it increases the chances of confirming the desired conversions.
For this purpose, Klickpages is the ideal tool.
Observe the three basic steps to create your page, using Klickpages:
- Choose your model: know the high conversion alternatives proven by tests.
- Customize the page: edit the texts, colors and images, as well as hide the elements that are not useful.
- Publish: finally, you only need to publish your own domain, without additional hosting costs.
In this article it was clear that today, you are not the only option in the market and that it is essential to apply business marketing actions to stand out from the competition.
Analyze your market segment, clearly define the 4P’s, add value to your collaborators and take advantage of the tools that help you meet your objectives.
When it comes to capturing leads, remember that you have Klickpages to build a perfect landing page for your strategies.